Due Diligence For

CROWDFUNDING

Company Overview –

SkillMil helps veterans get hired by providing personalized knowledge and skill matching to fill the business position demand.
*Souce: Republic

Company Investment
Name: SkillMil Minimum Raise: $50K
CEO: Noel Gonzalez Maximum Raise: $500K
Company Founded: January 2017 Structure of Raise: Crowd Safe, 20% Discount
Location: Jupiter, FL Valuation: $4M Valuation Cap
Crowdfunding Portal: Republic Minimum Investment: $50
Crowdfunding Link: https://republic.co/skillmil  
Website: http://www.skillmil.com/  

Review Overview

Positives Risks and Reservations
Very experienced management team with deep knowledge of the problems facing veterans There is strong competition from employment services and online sites in general, in addition to well-funded veteran-focused employment sites.
Early customer adoption validates model Management doesn’t have direct experience running a related business or technology startup.
Excellent technology partners and advisory board Company is reliant on 3rd party technology
Growing market Valuation is high compared to Monster acquisition valuation

Problem

Veterans struggle to find jobs and companies struggle to find candidates. Job searching is a new concept to veterans and current major job search websites do not do well with matching a person’s training and background to the job. Hiring managers discount experience obtained in the military due to the jargon used to describe it.

Solution

Current:
Skillmil helps veterans find jobs by understanding and translating “military speak” and creating clean resumes. They also match candidates to jobs using a SkillScore and they list specific skills/experience a candidate is missing to achieve a 100% fit. Skillmil helps businesses by training them on how to fully use veteran benefits.

Long Term:
They want to expand Skillmil through partnerships with military education schools. They also plan to license their platform on a white label basis to other job search engines. Skillmil’s third phase (2019+) will grant other military training programs access to the Skillmil set matching feature so they can appropriately adjust skill levels and certifications in the commercial sector.

Business Model

Skillmil has a subscription based fee for companies but their services are free to veterans. Each company working will Skilmill will pay a licensing fee based on their size; the fee ranges from $1,500-5,000/month. The fee will include X amount of hires per year; for each additional hire, the company pays 5-15% of the employee’s yearly salary.

Traction

  • Early customers include American airlines and amazon
  • Raised $500,000 to date
    *Source: Company provided on crowdfunding campaign website

Senior Management Team

  Noel Gonzalez Ken Roman Steve Garza Leonard Chapman
Position: CEO & Founder COO & Co-Founder CTO & Co-Founder CSO & Co-Founder
Ownership Percent: 45% N/A N/A N/A
Linkedin: https://www.linkedin.com/in/noeljgonzalez N/A N/A N/A

*The other founders, Ken Roman, Steve Garza and Leonard Chapman, together own approximately 28%
*The remainder is owned by the company’s independent contractors and by SRI International

Summary:
This team has excellent leadership skills from their Navy experience and the advisory team has relevant and deep domain experience.  However, management has never run a job placement company or a technology startup and may face unexpected problems as a result.

Market Analysis

Industry: Job Placement

TAM (Total Addressable Market): $124B
*Souce: Portal Page

Driving Trends: 1.5M veterans will be coming on the market in the next 5 years.

Industry Opinion:
Successfully integrating returning veterans into the civilian workforce is a critical need and there are many companies trying to address this problem.  Many companies seek options to add the right veteran worker and are partnering with companies like SkillMil due to the problem of translating military job descriptions into civilian jobs.  The industry is growing and while technology will be a differentiator, in-depth understanding of the veteran-civilian divide will likely provide the most opportunities.

Competition

Differentiator:
SkillMil offers significantly deeper understanding and matching of military job classifications than competitors.  However, other competitors have significantly greater experience and funding.

Main Competitors

  Military.com Monster.com Indeed.com Recruit Military
Funds Raiseed $23.5M N/A $5M N/A
Website http://www.military.com/ https://www.monster.com/ https://www.indeed.com/ https://recruitmilitary.com/

Company Financials

Revenue to date: $0

Revenue Last Fiscal Year: $0

Previous Funds Raised: $500K

Use of Funds

The majority of their funds will be used software development, working capital, future wages, and marketing.

Exit Opportunities

The most likely exit is through an acquisition by a larger competitor.  Monster was acquired by Randstad in 2016 at an EBITDA multiple of 4.9x.

Recent Acquisitions in the Field

Date Company Acquired Acquired By Amount
Oct. 18,2016 RecruitMilitary Bradley-Morris Unknown
August 8, 2016 Monster.com Randstad $429M
October 1, 2012 Indeed.com Recruit Co., LTD Unknown

Expert Opinion Summary

Most investors value a strong team as the number one factor in an investment decision.  SkillMil has a strong team in general, though they don’t have experience in this industry.  Early customers and strong technology partners seem to indicate that they have traction.  However, valuation is high and they are competing against a number of larger, better financing companies that may be able to match or exceed SkillMil’s produce offerings.

AngelList: N/A
Crunchbase: N/A

Disclaimer

Crowdfund Research and its authors do not offer investment advice, nor do we endorse or recommend investments in any company or the suitability of an investment for any particular investor. Crowdfund Research is not registered as a broker-dealer or financial or investment advisor and does not provide any services requiring such registration. The information in this report or on our website regarding any company is based on publicly available information or directly from the subject company.  Crowdfund Research makes no representation or warrant as to the adequacy, accuracy or completeness of such information. Any opinions or forecasts expressed herein are our own, are not intended as investment advice and are subject to change without notice. This report has been prepared solely for informative purposes and is not a solicitation of an offer to buy or an offer to sell any security.
This report or the posting of information on our website regarding any company, including any links to information on our website, should not be construed as an endorsement or recommendation of that company for any purpose whatsoever.  This report does not take into account the investment objectives, financial situation or needs of any particular investor, and each investor should consider whether any investment opportunity is appropriate given their investment objectives and current financial circumstances. Any person considering any investment in any equity crowdfunding investment whatsoever is encouraged to consult with their own investment or financial advisor, tax advisor and/or attorney beforehand.
All investments entail risk. The companies on our site are generally small or early stage companies and are subject to risks inherent in investing in any small or early stage company as well as other risks specific to their business and operations. In addition, securities of these companies may be highly illiquid, requiring that they be held for an indefinite period of time or have a limited market for resale. Therefore, no one should invest in any of these companies unless they have no need for liquidity of their investment and can sustain a total loss of their investment.  You should only invest an amount of money that you can afford to lose without changing your lifestyle.
You should thoroughly review the complete offering materials for any investment opportunity, particularly all risk factors, prior to investing in any offering and become familiar with the investor requirements, investment limits and your ability to resell the investment.  

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Todd Taylor

Todd Taylor

Senior Business Attorney at JUX Law Firm
Todd helps entrepreneurs with challenging legal issues facing their businesses. For almost 20 years, Todd has provided practice legal advice on business formation, angel and venture financing, contracts and buying and selling businesses. Todd enjoys working with technology companies, including those in cleantech, energy, food and agtech, IoT and manufacturing. Todd also represents investors in early stage companies and has been involved as a co-founder in a number of start up companies.
Todd Taylor

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